How Thinking Outside The Box Could Triple Your Client’s Wealth

Recently I worked with a new client – let’s call her Melanie (not her real name). She is the MD of a niche technology business, and approached me for some coaching. She has a 30% stake in her business (most of it owned by venture capitalists), and wanted some coaching on how to overcome some short-term obstacles that were preventing her from focussing clearly on how to develop the business. For example, would it be best to grow by acquiring other businesses, sell her company or grow organically? At the start of the two hour session she believed her business was worth about £45 million, her stake therefore being about £13 million.

Introductions, covering some basics and then clearing the short-term obstacles took about an hour or so, and she was delighted. Because she was thinking more positively as a result of the negativity being lifted, she recognised that the business was worth closer to £55 million than £45 million, which appealed to her even more! She had already got more than she wanted from the session.

How NLP helps you to think outside the box

I offered her two main options: to end the session at this point, or to ‘play’ and explore areas of her business that she had not thought of, to see whether she could take anything else from the remaining 45 minutes. One option she had mentioned earlier was to sell her business.  We continued the session and explored questions such as:

  • Who the potential buyers were?
  • What would be the benefit to them of buying the company?
  • What would each of the potential bidders lose if a competitor bought her business?
  • What further information Melanie needed to make an informed choice?
  • What tactics she could use to achieve the maximum price?

For those of you who have studied NLP, you will recognise techniques such as ‘Perceptual Positions’ (i.e. putting yourself in different people’s shoes, such as the MD of potential bidders, a neutral industry expert), and the ‘what-if frame’ i.e. brainstorming possible ideas.

As a result of these types of questions, and being willing to put herself in the shoes of other relevant people, Melanie recognised that whilst by usual business valuation methods her business was worth around £55 million, because of the niche nature of the product and the competitive advantage it would give the £multi-billion potential bidders, the likely value to them was a minimum £125 million, possibly even £150 million. This values her stake at between £35 and £45 million, as opposed to the £13 million she believed at the start of the session.

The extra 45 minutes was well worthwhile for her!

So whilst not every client will be in Melanie’s position, there are some key lessons that can be learned:

  • How much ‘negative’ thinking could be costing people.
  • How unblocking negative thinking can open the door for creative thinking.
  • The value of thinking outside the box, and putting yourself in other people’s shoes.
  • The value of being willing to fully consider options.
  • The value of quality thinking time. In those final 45 minutes, there was no set agenda, no targets, just a freedom to explore.

What our students and clients say

Ivona Gordon

Jeremy has a unique approach to bringing out the best in people. He certainly practices what he preaches!  Jeremy is one of a handful of trainers/coaches/practitioners that I would, without any hesitation, recommend to others.  He is knowledgeable, ethical and shows genuine passion for the work he does and how best to serve others.

Mel Larsen

Before doing the NLP course, I had felt I needed more coaching approaches and methodologies. The course gave me a lot of new techniques which I have used to help my coaching clients. Also I was launching my new coaching brand as I was doing the programme and looking back I can see it helped me to set big targets and reach them.

Donna de Villiers

I have had the pleasure of studying with Jeremy, and the NLP he has taught has had a wonderful impact on my personal and professional life.  Jeremy explains NLP in an accessible, easy, manner and for me took away the fluff of the subject.  The practical help on the courses and the smaller classes give you a personal learning environment, perfect for this subject.  I highly recommend Jeremy for anyone interested in NLP.

Simon Fanning

I found the course to be enlightening both personally and professionally.  Jeremy’s experience of the corporate world allowed for a real life perspective to be taken and a focused view into NLP and its application in Business and coaching.

Dave Cordle

I’ve undertaken three major trainings with Jeremy: NLP Practitioner, NLP Master Practitioner and most recently NLP Sports Practitioner. I keep coming back because the training is thorough, ethical and ecological, and it’s academically recognized. As a career coach I work with people at all stages of their career, across levels and across a wide range of industries.

Dara Caryotis

I feel privileged to have discovered NLP, it has changed my life. Understanding communication, the impact of language and being able to change unwanted behaviours has been the difference that made the difference for me.  Jeremy is so much more than an NLP Master Trainer.  It is a powerful rewarding experience learning and evolving with Jeremy. I highly recommend studying with Jeremy, one of my best decisions.