Want to become irresistible to clients? Then you need to read this

One of the most useful NLP topics is known as ‘Values’. NLP Values (sometimes known as ‘criteria’) can be defined as what is important to you, or what you want, in any particular context. So, for example, you will have things that are important to you in your career, for example variety, challenge and respect, and you will have things that are important to you in a pair of shoes, such as price, style and colour.

Knowing how to discover values will help you to:

  1. Sell and persuade, because if you can find out what’s important to someone and demonstrate how your product, service or idea will help them to have it, your offering becomes almost irresistible to them.
  2. Manage and motivate staff, because if you know what’s important to them and do whatever you reasonably can as their manager to help them to have it, they will be extremely motivated, which will make you look great as their boss, as well as helping the team and ultimately customers/service users.
  3. Make great decisions, because if you have a checklist, you can assess the various options and check that all the main values/criteria will be met

plus several other benefits.

My latest book, published in September 2013 called NLP for Business Success, covers this and many other topics that are relevant to business and the workplace. The specific chapter dealing with values is available as a free download. Once you have seen for yourself just how valuable values are (pardon the pun!), you may wish to buy the book itself, available for £14.99 from us or slightly less from Amazon. And if you actually want to learn and gain experience working with values, we cover the topic on all of our NLP courses, including the 1 day NLP Introduction called ‘NLP for Business Success’.

Do contact us if you have any questions. Happy reading J.

What our students and clients say

Ivona Gordon

Jeremy has a unique approach to bringing out the best in people. He certainly practices what he preaches!  Jeremy is one of a handful of trainers/coaches/practitioners that I would, without any hesitation, recommend to others.  He is knowledgeable, ethical and shows genuine passion for the work he does and how best to serve others.

Mel Larsen

Before doing the NLP course, I had felt I needed more coaching approaches and methodologies. The course gave me a lot of new techniques which I have used to help my coaching clients. Also I was launching my new coaching brand as I was doing the programme and looking back I can see it helped me to set big targets and reach them.

Donna de Villiers

I have had the pleasure of studying with Jeremy, and the NLP he has taught has had a wonderful impact on my personal and professional life.  Jeremy explains NLP in an accessible, easy, manner and for me took away the fluff of the subject.  The practical help on the courses and the smaller classes give you a personal learning environment, perfect for this subject.  I highly recommend Jeremy for anyone interested in NLP.

Simon Fanning

I found the course to be enlightening both personally and professionally.  Jeremy’s experience of the corporate world allowed for a real life perspective to be taken and a focused view into NLP and its application in Business and coaching.

Dave Cordle

I’ve undertaken three major trainings with Jeremy: NLP Practitioner, NLP Master Practitioner and most recently NLP Sports Practitioner. I keep coming back because the training is thorough, ethical and ecological, and it’s academically recognized. As a career coach I work with people at all stages of their career, across levels and across a wide range of industries.

Dara Caryotis

I feel privileged to have discovered NLP, it has changed my life. Understanding communication, the impact of language and being able to change unwanted behaviours has been the difference that made the difference for me.  Jeremy is so much more than an NLP Master Trainer.  It is a powerful rewarding experience learning and evolving with Jeremy. I highly recommend studying with Jeremy, one of my best decisions.